Suzanne Vranica              WSJ       Nov. 13, 2013 7:58 p.m. ET   JetBlue Airways Corp. is pushing deeper into digital advertising, but the journey hasn’t been easy.                                Over the past year the airline has used about 40 advertising-technology companies to get its message out on computers and mobile devices. On the list: firms…

PepsiCo Inc. PEP +0.22% said Monday it would spend about $5.5 billion over six years to expand its Indian operations, part of the company’s effort to build its business in emerging markets as sales in developed countries slow. The U.S. snack-and-beverage company’s expansion plan coincides with an economic deceleration in India, where output growth has dropped to its lowest…

Given Twitter opened today up 70% from its supposed share target price, thought article below would provide some useful context. Clearly Twitter can only justify its valuation based on making itself attractive to marketers.  By  SUZANNE VRANICA  CONNECT Updated Nov. 6, 2013 10:58 p.m. ET    As Twitter Inc. prepares to make its stock-market debut, a fundamental question looms:…

Thanks to our mayor, Toronto in the news everywhere. Hard to know what long term impact on the city’s brand is but certainly tests the theory that all publicity is good publicity!

we posed the following question to The Experts: What’s the biggest mistake companies make with social media? This discussion relates to a recent Journal Report on Leadership in IT and formed the basis of a discussion on The Experts blog on Oct. 21.                      Want to Screw Up Your Social Media? Keep Doing What…