Suzanne Vranica WSJ Nov. 13, 2013 7:58 p.m. ET JetBlue Airways Corp. is pushing deeper into digital advertising, but the journey hasn’t been easy. Over the past year the airline has used about 40 advertising-technology companies to get its message out on computers and mobile devices. On the list: firms…
PepsiCo Inc. PEP +0.22% said Monday it would spend about $5.5 billion over six years to expand its Indian operations, part of the company’s effort to build its business in emerging markets as sales in developed countries slow. The U.S. snack-and-beverage company’s expansion plan coincides with an economic deceleration in India, where output growth has dropped to its lowest…
Given Twitter opened today up 70% from its supposed share target price, thought article below would provide some useful context. Clearly Twitter can only justify its valuation based on making itself attractive to marketers. By SUZANNE VRANICA CONNECT Updated Nov. 6, 2013 10:58 p.m. ET As Twitter Inc. prepares to make its stock-market debut, a fundamental question looms:…
Thanks to our mayor, Toronto in the news everywhere. Hard to know what long term impact on the city’s brand is but certainly tests the theory that all publicity is good publicity!
we posed the following question to The Experts: What’s the biggest mistake companies make with social media? This discussion relates to a recent Journal Report on Leadership in IT and formed the basis of a discussion on The Experts blog on Oct. 21. Want to Screw Up Your Social Media? Keep Doing What…
Attached commercial has quite a few cultural references that would not resonate in, say, Switzerland or Canada -see how many you can spot.
Relaxing in hotel in Mumbai today and plan to watch the Formula 1 race from Delhi this afternoon. Just saw a news program about the race that pointed out that the race is struggling to make an impact in India -potential sponsors/advertisers see F1 as a poor substitute for cricket which is the most attractive…
Summary of an article sent to me by one of Omnium 9 students (I am currently in India teaching Marketing 2). Interesting how Coach is undermining the brand’s value by driving so many sales through outlet channel By Lily Kuo @lilkuo October 22, 2013 The…
Smashing way to start a global business Zhang Ruimin has transformed the business I will never forget my first encounter with the Chinese business leader Zhang Ruimin almost 10 years ago. There, in a glass case in the boardroom of his company Haier was a sledgehammer, not something you normally encounter in corporate surroundings. But…
Another interesting article in today’s WSJ -SBUX latest Western brand to come under attack for their approach to Chinese market BEIJING—China’s powerful government-controlled television broadcaster criticized Starbucks Corp. for the prices it charges consumers in China, in the latest attack by state media on a foreign company. China Central Television said in a 20-minute broadcast…
Is touting healthier menu items good for business? McDonald’s , trying to shed its “Super Size Me” image of a decade ago, has long since abandoned supersize portions, rolled out oatmeal and smoothies, and added apples to all its Happy Meals. Last month it said it would begin offering customers a choice of side salad,…
Ms. Ahrendts who is the CEO of Burberry and features in our case discussion on turning around a luxury brand has just been announced as the VP of retail and online stores for Apple. Burberry stock price took a dive on the news of her departure given the tremendously successful job she has done in…
Discount airlines are taking off in Latin America, one of the last big untapped markets, transforming transportation there by enticing an emerging middle class off buses and onto planes. Enlarge Image Aeromexico and bus operators have lost travelers to discount carriers. Bloomberg News The new low-cost carriers in Brazil, Mexico…
Article in Toronto’s Globe and Mail today about Ampoule, a wine from the Australian winery Penfold’s which is priced at $168K per bottle. Only 12 have been made and Canada has been allocated 1 bottle. One has been sold already in Singapore and one in Hong Kong. Interesting from a marketing point of view on…
Simon Ashbourne, your Marketing 1 prof here, and first of all my apologies for starting this so late, I have been getting ready for the Omnium class in India and things have also been a little crazy on the work front too (I am a partner in a marketing and sales consulting company based in Toronto). This will be my…
Global Marketing Argentina 